Micronclean’s Purpose is Not New

Businesses put together vision and mission statements to state what they want to be. 6 years ago, Micronclean went through the process of creating its own vision statement.

During the debate, it became clear that we wanted something different, our Purpose was the result, a statement of what we are as much as what we want to be.

The result of defining our Purpose was:
  
"At Micronclean our passion is to be the first to introduce new technological solutions that change the shape of the markets we serve creating quality and efficiency for our customers"
 
We have recently started a project to pull together our history, as a result, the attached advert was uncovered from the days the business was called Fenland Laundries.

It is striking that the document states:

"The changes that occurred in the industry were welcomed by Fenland, in fact in many instances the technological advances that took place originated from Fenland as a direct result of the philosophy of change and innovation.

Fenland manage change and were not managed by it"

This was 38 years ago. The emphasis of our purpose statement may be subtly different, the underlying desire to innovate and change the industry is as strong today as it was in the mid 1980's.

We are lucky to be able to adopt a visionary and open-ended Purpose, totally consistent with the philosophy and culture of the last 40 years.

Author

  Robert Parker

  Managing Director