Marketing Department

What is the marketing team at Micronclean responsible for?

To provide an overview of the typical responsibilities of a marketing department, we have outlined some of the key tasks carried out by Micronclean's Marketing Team:

• Creating and executing campaigns and product launches.     
• Planning and participating in national and international exhibitions.
• Creating national and international advertisements.
• Designing and developing product packaging and labels.
• Implementing digital strategies, including social media marketing.
• Overseeing website design, content and SEO.
• Email marketing campaigns.
• Designing and producing printed materials such as brochures and flyers.
• Conducting market research.
• Managing vehicle liveries.
• Internal communications and employee engagement initiatives.
• Branding and brand identity development.
• Custom projects dependant on need, and much more.

Every project undertaken is guided by a combination of the overall business strategy, commercial or internal requirements, and the available resources. Like every department at Micronclean, the demands on the Marketing team exceed the available resources. Therefore, establishing and adhering to defined priorities becomes a crucial task.

What is different about Micronclean's marketing department?

Micronclean boasts a compact team comprising five individuals: the Marketing Manager, a Senior Graphic Designer, and three Marketing Assistants. Each team member possesses a unique skill set, contributing to a dynamic group capable of overseeing projects from their conceptual stage to the final product. Their diverse expertise instils confidence, enabling them to tackle any challenge with the belief that no task is insurmountable.

As the team progresses, they consider three fundamental questions:

• Which skills are necessary, and who possesses those skills?
• How can they structure their team to optimise efficiency and achieve success?
• What tools and software are essential for their operations?

Identifying essential skill sets like Project Management, Design, Photography, and Social Media is crucial for prioritising development needs and cultivating a well-rounded team with diverse skills, which are vital in the field of marketing. Having a clear understanding of your team's skill sets enables effective organisation of projects and tasks, leading to optimal outcomes.

Any member of the marketing department can propose the adoption of specific tools or software that they believe will enhance their performance, boost productivity, and ultimately yield better results. These proposals are then deliberated upon by the department, considering factors such as priorities, benefits, and potential drawbacks. By involving everyone in this process, Micronclean ensures it stays up-to-date and remains committed to reshaping the markets it serves.

Marketing a company involves many factors, and our Marketing Manager is aware of the common perception that marketing departments may focus on 'unicorns and fairies' and understands why people might think that way. He often shares a motto with others, stating, "In marketing, there is 'stuff' and there is 'fluff' Let's make sure we prioritise the 'stuff'!". This emphasises the importance of focusing on practical and impactful actions rather than indulging in unnecessary distractions.